by Ashutosh Bhagwat –
The passage of the Family Smoking Prevention and Tobacco Control Act of 2009 delegated substantial new responsibility to the U.S. Food & Drug Administration. Charged with implementation of the Act, the Food & Drug Administration issued a call for public comment on what approaches to take. The University of California, Hastings College of the Law hosted a symposium on the topic in August 2009, at which Professor Ashutosh Bhagwat gave commentary on the areas of tobacco advertising and marketing. This essay is based upon Professor Bhagwat’s remarks at this event. Tracing the Supreme Court’s jurisprudence of the commercial speech doctrine since 1976, Professor Bhagwat discusses where the Court may be headed in the future and what the implications might be for potential restrictions on tobacco advertising.